About Me

Hi, I'm Adam. I'm an entrepreneur with a background in finance and experience building direct-to-consumer brands. I focus on creating effective digital marketing funnels and making data-driven decisions to grow businesses.

Before starting my own companies, I worked in investment and private equity, where I built a strong foundation in financial analysis and strategy. I handle both the high-level planning and the day-to-day execution.

I live in Los Angeles with my wife and two daughters. Outside of work, I spend as much time as I can surfing, snowboarding, and skateboarding.

  • Creator of The PRACTICE Framework
  • DTC Brand Founder & Builder
  • Growth Marketer & Business Advisor
  • Dedicated Husband & Father
adam levoy wedding ceremony

Other Interests

California Native Plants

Passionate about sustainable landscaping and preserving local ecosystems through native plant gardening. I have a mostly California native garden that I planted and maintain with my family. See our list of CA native plants at The Levoy Family Garden.

International Travel

Exploring diverse cultures and destinations around the world with my family. Seeking out unique experiences and perspectives that broaden horizons and inspire new ways of thinking.

Hybrid Fitness

Pride myself on being a hybrid athlete. I love to surf, skate, and snowboard. I ran the LA Marathon in 3h40m and can deadlift nearly 3x my body weight. Currently training for my first Hyrox race.

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Latest Posts

Thoughts and lessons on entrepreneurship, marketing, AI, productivity, and personal growth. Sharing what I'm learning and building along the way.

Cover image for The Surprising Truth About Gen Z & AI

The Surprising Truth About Gen Z & AI

Adam Levoy 6 min read

When I asked business students to rank their AI concerns, job loss came in dead last. Their top worry revealed something profound about the future of work.

Cover image for llms.txt: A New Web Standard

llms.txt: A New Web Standard

Adam Levoy 2 min read

Your website is about to have more AI visitors than human ones. LLMs.txt is a simple standard that lets you speak to AI in its own language—like robots.txt for the AI era.

Cover image for Social Media is Broken. Bluesky May Fix It.

Social Media is Broken. Bluesky May Fix It.

Adam Levoy 6 min read

Bluesky is not perfect. But it might be the most serious, credible effort we have to reset the terms of online interaction.